Opel/Vauxhall has terminated the development of an electric version of the Adam minicar, citing high costs. Opel’s project has already reached the stage of development of a working car, using the same technology applied to the incoming Chevrolet Spark EV minicar. According to Dieter Metz, Opel's chief engineer for the Adam, the termination of the Adam EV project was a business decision.
He detailed that Opel could not charge the customer the price needed to make it work on the cost aspect. Alfred Rieck, Opel's head of sales and marketing, remarked that electric vehicles are hard to sell since customers are not willing to pay higher prices for EV technology. Rieck quipped that in looking at the technology available on the market today, electric vehicles are very expensive.
He noted that a carmaker would decide on a certain price of the car but consumers would not be interested in it, adding that only increased sales would bring down prices of electric vehicles. Opel currently markets the Ampera plug-in hybrid, considered as a sibling model to the Chevrolet Volt. Both cars run on electric power, but are supported by a small gasoline engine as a backup in case the batteries get depleted.
Chevrolet is planning to roll out the Spark EV in the United States and other global markets in 2013. Opel will commence selling the Adam in January 2013, with a starting price of EUR11,500 in Germany.
The Adam is targeted towards rival minicars like the Fiat 500 and Mini. The Adam will initially be available with 1.2-liter and 1.4-liter gasoline engines. An Adam powered by a 1.0-liter turbocharged engine and which boasts of carbon dioxide emissions of below 100 grams per kilometer will go on sale in 2013.