Opel, Vauxhall log slight hike in European market share thanks to new Adam

Article by Anita Panait, on January 9, 2014

The Opel and Vauxhall brands managed to hike their market share in Europe in 2013, thanks to the good demand for the new Adam minicar that helped offset a slumping auto market. Opel and sister brand Vauxhall logged a European market share of 5.61 percent in 2013, up from 5.59 percent in 2012, Opel has disclosed, citing preliminary sales figures.

In its home market Germany, Opel managed to increase its market share to 7.0 percent from 6.9 percent. The slight increase in market share comes despite the still slumping sales in Europe, where the vehicle market is expected to have shrunk by 25 percent, or 4.3 million vehicles, in 2013 compared 2007 levels, analysts at Moody's Investors Service said.

European auto industry association ACEA will publish European car registration figures for 2013 on Jan. 16, 2014. Peter Christian Kuespert, Opel's vice president of sales and aftersales, remarked that the new Adam had helped boost deliveries, saying that its sales surpassed expectations.

Kuespert said the Adam posted 21,000 new registrations in Germany in 2013 while the Mokka subcompact crossover sold around 20,000 units.

Opel, which has struggled to retain its market share in the past years, launched the Adam a year ago in a bid to recover in Europe, where the current economic crisis has shifted customers’ preference to smaller yet cheaper cars.

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