Opel/Vauxhall’s Adam wants the same success as the Fiat 500

Article by Christian Andrei, on May 10, 2012

The decision of Opel/Vauxhall to call its new minicar Adam has failed to get a lot of support and has been the brunt of jokes. One of the harsh comments on Twitter stated "straight out of the drawer marked 'silly names.'" Another post questions whether automakers were given "baby names book for Christmas," citing Renault Zoe and Vauxhall Adam. 

Opel places the Adam lower than the Corsa subcompact and at par with the Agila small minivan. However, it will be more upscale than either of them, competing against Fiat 500 and the Mini. Opel introduced the vehicle's name to the press by using a photo comic strip with real employees from Opel/Vauxhall shown in a casually attired business meeting.

One of the characters discusses the logic behind the name, saying, "We like it because it has something universal. It's good, it's short, it sounds robust and technical. Not too sweet, not cuty. Not 'toyish.'" A company spokesperson disclosed that the Adam had to have a male name and not a female one. Adam was previously dubbed Junior by its development name.

The spokesperson commented that the name is "masculine and strong," reflecting the styling of the vehicle. The comic strip discusses another potential production name for the vehicle -- Allegra, which at least continues the Opel/Vauxhall tradition of names ending in "a" such as the Corsa, Insignia midsized vehicle or Astra compact. However, the comic strip's characters dropped Allegra since it is "boring."

Topics: opel, opel adam, fiat 500

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