Open Road is offering free valet service for VW and Audi customers in Manhattan

Article by Anita Panait, on May 29, 2013

Open Road Auto Group is just another dealership group that operates Volkswagen and Audi stores, but its one-of-a-kind service has been instrumental in winning over car buyers. Open Road, which leases the 11th Avenue building from Volkswagen Group and operates both VW and Audi stores, provides free valet parking and shuttle service to all visitors.

The cars are then parked into a shared seven-story service shop behind the separate VW and Audi stores. Open Road is providing this service since there is no parking lot available to customers outside the VW and Audi stores, which just opened in 2012. Michael Morais, Chief Operations Officer of Open Road, remarked that the valet service has been occasionally abused by customers.

He related an experience when a customer dropped off a car at the dealership and then went on a weeklong cruise. Open Road employees also carried the customer's suitcases across the West Side Highway to a cruise ship terminal on the Hudson River.

Morais, however, said they are putting up with this abuse as part of meeting the expectations of VW and Audi, which invested $135 million in the stores. VW and Audi regard the stores in Manhattan's main dealership district as test beds for new retail ideas.

Morais remarked Open Road and its employees have to go “above and beyond the expectations of the customer," as part of their role in the project. Although VW and Audi will not start other dealerships to provide the same free valet parking, this type of service is what luxury carmakers are expecting their dealers to adopt to win over car buyers. [source: automotive news - sub. required]

Topics: vw, audi

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016