Orders for the 2011 Ford Explorer are double than the firm’s projections

Article by Christian Andrei, on December 1, 2010

There have been 15,000 orders taken for the 2011 Ford Explorer – double than the carmaker’s projections. This model will start arriving in showrooms at the start of next year.

According to Ford officials, the preorders include about 3,000 retail orders, 7,500 dealer orders and over 4,500 from companies. Instead of being the traditional body-on-frame truck, the 2011 Explorer features the underpinnings of the Ford Taurus, making it a more fuel-efficient crossover compared to an SUV.

Ford is expecting that the remake will stimulate a sales revival for a vehicle that had been very successful but had its sales drop due to higher gasoline prices. Production is ongoing at the Chicago Assembly Plant, where the Taurus and Lincoln MKS are also produced.

Ford added a second shift on Nov. 1. But Ford is about to boost production starting this month. Craig Patterson, marketing manager for the Explorer, said that these preorders indicate that it will be difficult to cope with demand in the early months.

The 2011 Ford Explorer is a well-known model but since test drives have not started and advertising is slated to go full blast starting January, it is exceeding sales expectations.

Patterson disclosed that the Explorer has 75,000 Facebook fans, and has made appearances in regional events including this year's Arts, Eats and Beats in Royal Oak and the Texas State Fair. [via detnews]

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