Output of Maserati Ghibli and Quattroporte to be increased by 20%

Article by Andrew Christian, on June 13, 2014

Maserati intends to hike the output its Ghibli and Quattroporte sedans by around 20 percent in September from 750 to 900 weekly, people privy with the matter told Bloomberg. The carmaker is building the models at its site in Grugliasco, Italy. Orders for Maserati’s vehicles are seen to increase to 40,000 cars this year, more than double the figure in 2013, the sources said.

To accommodate the increase, Maserati plans to add two shifts every Saturday at the site and cut summer breaks from three weeks to just two in August, according to Vincenzo Aragona, an official with Italy’s Fismic union.

Fiat is also planning to transfer around 350 employees from its Mirafiori site in Turin to the Maserati plant. Fiat and union leaders are set to discuss the plans this week, according to the Fismic and Fim unions.

Fiat chief executive Sergio Marchionne is shifting Maserati upscale since growth in the volume market remains limited in Europe. To increase capacity usage at Fiat plants, the carmaker is expanding the Maserati and Alfa Romeo brands.

Maserati posted record monthly deliveries of 3,068 cars in May and 12,512 units in the first five months of 2014, according to a representative from the carmaker. Maserati delivered a total of 15,400 cars last year.

The plans to move Maserati upscale will entail rehiring thousands of workers furloughed after the 2008 financial crisis. Fiat intends to spend EUR55 billion ($74 billion) for Maserati.

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