According to sales boss Ian Robertson, Bmw received about 100,000 reservation from around the world from people who want to test the i3 electric vehicle. Robertson also added that Bmw received a significant numbers of deposits for its stylish EVs. "We are confident that with the i3 and i8 we will shift the [customer demand] needle because we will shape some of this technology" in the EV sector, said Robertson.
For those folks who don’t know, the production version of the Bmw i3 will make its official debut this autumn at the 2013 Frankfurt Motor Show and will go on sale by the end of the year.
Ian Robertson said that the i3 different from many of the electric vehicles found on the market due to the fact that it was developed as an EV righ from the start, while many vehicles found on the road are just conventional cars with an electric powertrain.
Regarding the starting price of the i3, Bmw will ask between 28,800 and 38,800 euros for base versions. Despite the fact that other carmakers such as Fisker Automotive and charging infrastructure supplier Better Place are in financial struggles, Bmw is very confident that its i3 and i8 electric vehicles will be profitable.
He also added that the new segment that Bmw is entering is an investment in a future agenda, where zero-emission vehicles have a very key part to play.