Even the watch that Bugatti's test driver Pierre-Henri Raphanel wore while he broke the world speed record 267 mph (430 km/h) gets a mention. Already, Parmigiani's latest creation, the Bugatti Super Sport wristwatch, is being hailed as 'The Fastest Watch in the World'. Parmigiani's new timepiece is an evolution of the Bugatti Type 370 watch.
It has a case that looks like the standard Parmigiani curved tear drop lug and it has a set of bending lugs in that traditional form.
The brand boasts that this watch is an outlet to go a bit wild and crazy, and represents a chance to play with form and aesthetic.
The partially carbon fiber dial of the watch is situated perpendicular to the axis by integrating a system of double pinions with bevel gearing that permit a 90 degree angle transfer of energy (a world premiere). At the top of the case of the Parmigiani calibre PF 372 movement is a power indicator.
However, there is a full 10 days of power reserve. The movement, which is made of 372 parts, is displayed through six sapphire crystals. Its straps are made by Hermes Paris, the Bugatti logo is on the dial and the Parmigiani name can be seen on the side at 9 o'clock.
The watch dial has a black and orange combination, which is one of the popular color schemes for the car. The watch will go on sale in early 2011 and is priced at $259,000. The watch will have a very limited production run of 30 pieces, with each being placed in an 18k white gold case.