Pendragon Group, the United Kingdom's biggest independent operator of franchised dealerships, has become an advertising partner for Exchange and Mart. Due to this agreement, Exchangeandmart.co.uk has experienced an increase in car content for consumers of almost 15%, showing the value of this major win.
Pendragon operates over 300 franchises across the U.K. and operates a number of brands, including Quickco, Evans Halshaw, Stratstone and Chatfields, representing luxury vehicles, as well as commercial van and trucks.
About 245 Pendragon sites recently went live, bringing all these motor retail brands to ExchangeandMart.co.uk and offering consumers more choices. Debra Healy, Digital Director for Exchange and Mart said it is "really an exciting time" for Exchange and Mart as this account win affirms the brand's power in the motors market place.
Healy added that the partnership will benefit the Pendragon network by helping them reach more potential buyers ultimately lifting sales across their dealer franchise.
A Pendragon spokesman said the focus on cutting edge technology with newly-released search functionality, combined with a powerful brand, means “Exchange and Mart can deliver a trading experience that benefits [Pendragon's] business.”