Pendragon Group becomes advertising partner for Exchange and Mart

Article by Christian Andrei, on January 8, 2011

Pendragon Group, the United Kingdom's biggest independent operator of franchised dealerships, has become an advertising partner for Exchange and Mart. Due to this agreement, has experienced an increase in car content for consumers of almost 15%, showing the value of this major win.

Pendragon operates over 300 franchises across the U.K. and operates a number of brands, including Quickco, Evans Halshaw, Stratstone and Chatfields, representing luxury vehicles, as well as commercial van and trucks.

About 245 Pendragon sites recently went live, bringing all these motor retail brands to and offering consumers more choices. Debra Healy, Digital Director for Exchange and Mart said it is "really an exciting time" for Exchange and Mart as this account win affirms the brand's power in the motors market place.

Healy added that the partnership will benefit the Pendragon network by helping them reach more potential buyers ultimately lifting sales across their dealer franchise.

A Pendragon spokesman said the focus on cutting edge technology with newly-released search functionality, combined with a powerful brand, means “Exchange and Mart can deliver a trading experience that benefits [Pendragon's] business.”

Topics: uk

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016