Penske launches new website with vehicle inventory and service appointments

Article by Christian A., on October 19, 2010

Picking out a used vehicle has never been easier. Penske Automotive Group has launched a Web site that enables prospects to view vehicle inventory for all 174 of its franchises in one place and schedule service appointments online.

This campaign also enables prospects to follow the company and its products through the introduction of a Facebook page, facebook.com/penskecars. Penskecars.com captures the look and feel of national automotive portals such as AutoTrader and Cars. Visitors may also search inventory by make, style, price, features or options.

Penske’s organization and the Penske name have been very successful. In fact, it boasts building more than 40 brands and over 25,000 new and used vehicles in stock.

Terri Mulcahey, the retailer’s vice president of business development, said that it did “a lot of testing” before and that it didn’t rush things before the launch. Mulcahey said that what consumers wanted was numerous photos, vehicle history reports and multiple search options.

Penske Automotive, which holds the title as the nation’s second-largest dealer holding company, has prepared a variety of digital campaigns. For instance, visitors to penskecars.com can win a VIP NASCAR racing experience.

This includes race day hospitality, pre-race access to the pit, roundtrip airfare to Phoenix, two tickets to the Nationwide and Sprint Cup Series Races, three nights lodging and rental car. The company declined to discuss the cost of running the Web site or launching campaigns. [via autonews - sub. required]

Topics: penske

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries