People who rent cars are much likely to acquire their own vehicles in the next 12 months than the general public, according to a survey conducted by R.L. Polk & Co. and commissioned by Enterprise Holdings, parent of the Enterprise, National and Alamo rental brands. The study shows that people who rent cars usually end up buying the brand they had rented instead of the one that is in their garage.
Kurt Kohler, senior vice president of North American fleet for Enterprise Holdings, remarked that the findings mean that rental fleets are a good way for carmakers to show off their vehicle products to potential buyers. The survey covered 45.9 million rentals by 23.9 million individuals between May 1, 2011, and April 30, 2012.
The study discovered that around 81 percent of the people who rented a non-luxury brand and eventually acquired that same brand were conquest sales. Overall, around 12 percent of respondents in the study acquired a vehicle in the next 12 months, compared with 8 percent of the general public. [source: CrainsDetroit]