Peter Schreyer is the new president of Kia

Article by Christian A., on January 2, 2013

Kia’s chief designer Peter Schreyer has gotten the promotion to be its president, making him the first foreigner to get to this position at the company. Schreyer is tasked to lead the company in raising its global profile. Kia released a statement to confirm that Schreyer, the German-born executive who moved to Kia from Volkswagen AG in 2006, received the promotion to president from executive vice president.

Schreyer, who is based in Frankfurt, will still have his position as chief design officer and will be one of Kia’s three presidents. Shin Chung Kwan, an analyst at KB Investment & Securities Co. in Seoul, said that this promotion is proof of how Kia’s major focus has shifted from production and cost efficiency to design and research and development.

He also said that the change is symbolic of Kia’s desire to move forward as a global company and to demonstrate that a foreigner may make it to the very top. Chairman Chung Mong Koo is the head of both Kia and Hyundai Motor Co. Six years ago, the chairman’s son Chung Eui Sun hired Schreyer when he was co-CEO of Kia. The efforts of these South Korean brands are clearly targeted at moving upscale and erase their reputations as producers of cheap, utilitarian cars.

Schreyer, who designed the Audi TT Coupe, was hired to revamp Kia's lineup and to enable the automaker to price its models higher. With this promotion, it has also become apparent that Kia and Hyundai seek to do better than Volkswagen and BMW in terms of design.

It is this aspect of its strategy that has aided Kia and Hyundai to increase sales and widen their market share even in 2009 during the worldwide financial crisis. When interviewed by Automotive News last November, Volkswagen's Chairman Ferdinand Piech said that the company shouldn’t have allowed Schreyer to leave them. Schreyer held the opinion that Kia’s designs were ‘neutral’ before he became a part of Kia.

Topics: kia

If you liked the article, share on:

Comments

Recommended

It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries