The new Peugeot 308 has been named as 2014 ‘Car of the Year,’ as awarded by a jury of 58 journalists coming from 22 European countries. Around new 30 models that are now on sale from carmakers in North America, South Korea, Japan and Europe during 2013 were eligible for the 2014 ‘Car of the Year’ crown.
The jury selected seven finalist models that pre-selected in December and the new Peugeot 308 came out on top to receive the accolade. The new 308 is the fourth Peugeot model to receive the ‘Car of the Year’ award, following the 307 (2002), 405 (1988) and 504 (1969).
Build in Sochaux, France, the new 308 was rolled out in in Europe during the last four months of 2013 and in the United Kingdom in January this year. Peugeot will start its production and sales in China in early 2015.
The 2014 ‘Car of the Year’ crown is currently the most prestigious accolade that the 308 has received. The 308, which exemplifies Peugeot’s values of excellence in terms of design, elegant and dynamic, efficient concept that is derived from the brand’s advanced approach to weight reduction, driving experience as boosted by the Peugeot i-Cockpit.
Peugeot has already received over 55,000 orders for the 308 since its launch. Likewise, the new 308 is playing a good part in an effort to move the Peugeot brand move up-market, as evidenced by the mix of the orders, with the upper trim levels in its range being in demand.