It only took three days for Peugeot to sell all 300 of the 508 RXH Limited Edition special series. Peugeot started taking reservations on September 13 as the 2011 Frankfurt Auto Show was about to begin. Sales were done through the dealer network or on the Internet through 12 European countries, including: Germany, Austria, Belgium, Spain, France, Italy, Luxembourg, Netherlands, Poland, Portugal, United Kingdom and Switzerland. It’s apparent that Peugeot made the right decision when it added to the luxurious feel and unique features to the limited production run of its hybrid.
By doing this, the company doesn’t have to think about its market image when it’s unable to cope with the demands. The vehicle is priced from €48,950 ($66,779) in France.
The limited series offers an improved finish with an Alcantara leather interior, heated electric memory seats, hands-free ignition, quad-zone automatic climate control, Hi-Fi JBL pack, Xenon headlights, motorized tailgate, numbered aluminum plate, special dashboard decor and 18″ forged aluminum rims.
The 508 RXH, an all-road version of the regular 508, features its new diesel-electric hybrid powertrain. The limited-production 3008 HYbrid4 marked the first time that the 2.0-liter HDi-based unit was featured.
This engine provides 165hp on its own. The electric motor provides an additional 37hp. This powertrain only has CO2 emissions of 109 grams per 100 kilometers, which is around 30% better than a conventional engine of a similar size.
The car can also be driven on a ZEV 100% electric mode where it doesn’t burn any fuel but in regular conditions, its consumption is rated at 4.2 l/100km (70.6 mpg).
Over the last few years, Peugeot has been working at raising its image as the brand with an intense passion for design. What the company has effectively accomplished is style more than anything else. Of course, next to it is performance. This may be the reason why all Peugeot models have this undeniable visual impact whether on a parking lot or out on the street.
The premium technology of the new Peugeot 508 RHX model provides a smooth and refined driving experience. These are the very same characteristics that make the new estate stand out from the rest of the 508 line-ups that the company has ever released. In spite of the unique new stance from the additional 50mm height and 40mm wider track, the new Peugeot still upholds the basic 508 range principles.
The new 508 can’t be without the Hybrid4 badge around the front, rear and sill panel. Customers can also choose between chrome and satin finish to complete the classic design. On the other hand, Peugeot 508’s headlamps employ the standard LED for a clearer view of the surroundings and 7 orange LED’s for signal lights. Whether it’s morning, noon or night, the lion claw at the front is more noticeable with the new daytime running light technology.
But unlike its predecessors, the new Peugeot 508 is more daring than ever due to the extended profile in stealth grey that goes down to the lower body. Moreover, the extensive styling reaches all the way through the rear bumper, sill panels and wheel arches. Meanwhile, the 18-inch forged alloy wheels have a larger internal diameter by 10mm compared to traditional rims.
Peugeot’s new identity is more obvious when viewing the car from the front. The new grille creates a floating impression around the 508’s taller and wider body stance. This basically takes us back to the old-time favourite “aeronautic motif” that most designers apply at the lower ledge, bonnet and yes, the highly prominent engine grille.