Peugeot aiming to boost profits by creating upscale niche models

Article by Christian Andrei, on August 26, 2010

To increase profits, Peugeot will be developing upscale niche models from volume platforms. One prime example of this strategy is the sporty RCZ, a 2+2 coupe that resembles the Audi TT.

The RCZ is based on a re-engineered application of the PSA/Peugeot-Citroen's mid-sized platform that underpins cars such as the 308 compact hatchback and Citroen C4 as well.

Magna Steyr, which is based in Austria, is the manufacturer of the RCZ. Magna Steyr, a unit of Magna International Inc., made its contribution to the car's engineering. 

The unit was awarded the production contract from rival contract manufacturers Heuliez of France, Finland's Valmet, Karmann of Germany and Italy's Pininfarina. Both Peugeot and sister brand Citroen are latching onto this trend of designing near-premium cars. Carmakers are doing this to generate extra revenue and higher margins by providing upscale niche models on mass-market platforms.

Peugeot will focus on exclusive limited-edition models while Citroen is preparing to launch the DS range. The RCZ is Peugeot's first limited-edition model line.

In an interview with Automotive News Europe last month, PSA brand boss Jean-Marc Gales said that Peugeot's second limited-edition car will be a station wagon variant of the single model that will replace the 407 and 607.

 This new model is slated to debut in 2011. A third low-volume car is expected in 2012, but details have not yet been made available. [via autonews - sub. required]

Topics: peugeot, profit

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries