A new CEO has been appointed to lead the Peugeot brand. Starting April 2, Vincent Rambaud will be in charge of the company. In addition, the company announced a shake-up of its sales organization. Rambaud will report to Jean-Marc Gales, who had been CEO aside from his role as board member responsible for the Peugeot and Citroen brands at parent PSA/Peugeot-Citroen.
But before Gales, the CEO job had been held by Jean-Philippe Collin in June 2009. This makes Rambaud the third CEO at Peugeot within one year. The 51-year-old Rambaud had served as director of PSA's Latin American unit.
In a statement, Gales cited Rambaud's international experience as a strong factor in successfully meeting the challenge of Peugeot's globalization. Peugeot seeks to expand outside Europe and to infiltrate the markets of Russia, Latin America and China.
Last January, Gales said PSA seeks to have 8% of the Chinese car market by 2016, up from a market share of 3.4% in 2009. He added that Peugeot has a target to raise its total sales in China by 30% this year.
It was in 2002 that Rambaud, a graduate of the Ecole Polytechnique and ENSTA, joined PSA. He was assigned at PSA's transportation and logistics subsidiary, Gefco, before taking charge of the automaker's Mercosur business unit in 2007. Mercosur is a South American trade bloc, which includes Argentina, Brazil, Paraguay and Uruguay.