Peugeot introduces a new naming policy

Article by Christian A., on May 24, 2012

Together with the new 301, Peugeot also introduced a new naming policy. As a result, from now on, the Peugeot models will longer change their number when they are renewed. So, from now on, the 0 will indicate the genetic code, the first digit will be the symbol of the segment, while the end digit is a response to the new challenges and new ambitions.

Expansion into new markets at an international level calls for the launch of new models in the large volume segments at the heart of these markets. In the future, the new models will remain with the end digit ‘8’. The first model to carry the new naming policy is the Peugeot 301, The construction of the names with an end digit ‘1’ will be the same as for the models with an end digit ‘8’.

Numbering with 3 or 4 digits, depending on the design of the vehicle, with: - the first digit indicating the vehicle's segment positioning; - the ‘0’ or ‘00’ identifying the Peugeot genetic code; - the end digit being either ‘1’ or ‘8’. The models with ‘1’ will represent the brand’s value for money models.

All models that already bear a number with an end digit ‘8’, such as the 308 and 3008, will keep their name when they are renewed and generation 7 models will be replaced with an end digit ‘8’.

Topics: peugeot

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