Peugeot projects hassle-free car operations with ‘Drive Away Happy’ campaign

Article by Christian Andrei, on January 24, 2012

Peugeot has launched its "Drive Away Happy" campaign, which aims to remind people that purchasing a new vehicle is a joyful and exciting experience. With the vehicle market saturated with cut-price deals and exaggerated offers, Peugeot is communicating something different to the rest of the market, putting the feeling of driving with happiness at the core of its 2012 communications.

Peugeot is dedicated to ensuring that its clients will "drive away happy" whether they are buying a new vehicle or taking advantage of after-sales support. The key to this idea is the automaker's unique "Just Add Fuel" product, which provides convenience in running a vehicle, monitoring the customer's insurance, warranty and servicing, road tax as well as roadside assistance for a fixed monthly fee.

In order to launch the "Drive Away Happy" campaign as well as to communicate the "Just Add Fuel" product, the automaker has produced a new 30-second TV advertisement.

Blinkink productions and creative agency Euro RSCG London worked together to produce the ad. Euro recruited director Joseph Mann and designer Kyle Bean to create a graphic, paper world. The production utilizes stop frame animation to project a Peugeot evading all the hassles associated with operating a vehicle.

The first TV ad spot was shown on January 23, 2012. Managed by OMD, this multi-million pound media campaign will be communicated through radio spots across various networks starting this month. It will also be supported by a digital and print media campaign. Various models will also be featured.

Topics: peugeot

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries