The demand for the Peugeot 208 subcompact has been weak in Europe due to the condition of the industry so its output will be reduced by PSA/Peugeot-Citroen. A Peugeot spokesperson told Automotive News Europe that the company is cutting producing and lowering its sales outlook for the 208.
The spokesperson declined to confirm reports from the media about Peugeot’s target to sell 140,000 units of the 208 in 2012 instead of the 175,000 it had initially set out to accomplish. Last Friday, the Wall Street Journal said that starting on Oct. 10, the hourly output of the 208 will be reduced at plant in Poissy, west of Paris, from 52 to 35. In addition, it will drop one of the three shifts in Poissy in early December.
A CGT union representative told Automotive News Europe that Peugeot will remove its night shift for the production of the 208 at Poissy at the end of November. He also said that Peugeot intends to get rid of 850 temporary worker positions at the site by the end of 2012. The Peugeot spokesperson said that the brand still hopes to get a 10% share in the subcompact segment in Europe by the end of 2013.
However, it believes that overall industry volumes in the sector have to be lower than the predictions made earlier this year. In early 2012, Peugeot made a prediction that it will sell 550,000 units of the 208 throughout the world and 420,000 units in Europe in 2013.
According to Deutsche Bank analyst Gaetan Toulemonde, the 208 sales were affected by the economic downturn. Toulemonde said that the overall Europe market is currently weak but that the second half of this year will be weaker than anticipated a few months ago.
Stylists in the A9 project have managed to achieve what it has always dreamed for the Marque – a car that combines all the goodness of agility, intuition, and athleticism. It features a condensed outline, lowered overhangs, and smooth lines in the middle of the windscreen pillar and the bonnet. These are proof that the Marque has been restructured not only in its primary parts but also in the smallest of details.
An incredibly charming front face
The front face, representing its signature gene, reveals the Marque’s true charisma. Its smooth and gentle expression is modern, sophisticated and rich, with LED lights accentuating the appearance of the headlamp component, round the clock. The same level of care is also given to other important details, including the treatment provided to the foglamp surrounds.
Another interesting feature is the grille that is designed to appear like a floating figure. As a matter of fact, it looks like it has detached itself from the main body and is suspended in the air along with its chrome exterior of detailed sections. The fullness and modernity of the line is also augmented with chrome bars or technological mesh. With the originality and uniqueness of its design, it effectively expresses the principle behind environmental efficiency: the maximized size of the intake of air actually implies optimization of the consumption of fuel.
The car’s anterior side ultimately proves itself as a great combination of strength and liveliness, charm and composure, and innovation and excitement.