Peugeot reveals newly refurbished 107 set to launch in February 2012

Article by Christian Andrei, on January 5, 2012

A newly styled Peugeot 107 is set for launch in February 2012. In addition to the new look, the vehicle also boasts lower CO2 emissions, enhanced equipment with upgraded interior and improved fuel economy. The stylish appeal of the 107, with its proficient economical three-cylinder petrol engine, has aided Peugeot to take the lead in low-CO2 urban motoring. This is now boosted further with emissions of only 99 g/km of CO2.

Restyled 107 is easily identifiable by the changes to the front styling of the vehicle. It has a deeper lower front panel with housing for the front fog lights, a redesigned front bumper and LED daytime running lights.

There are three trim levels on offer, in line with the restyling of the 107 range. The trim levels are also in line with the naming strategy of other Peugeot range models -- Active, Allure and Access. In these trim levels, LED Daytime running lights as well as Peugeot Connect Bluetooth and USB are now available on the 107 range for the first time.

The restyled range also provides better equipment with air conditioning now available as standard on the Active level versions, and Peugeot Connect Bluetooth and USB standard on Allure level versions. Alloy wheels and rev counter are also available. In accordance to this restyle, the new 107 implements a competitive pricing method with the range beginning from £7,995.

Perhaps surprisingly for a small car, it is the 5-door variant (with 59.6% of total sales) that outperforms the 3-door model (40.4%), highlighting the 107's excellent packaging, which makes the most of its interior space and contradicts its compact wheelbase to offer a vehicle that seats four people in comfort.

Peugeot revealed that it will be coming out with a special edition of the Peugeot 107 aimed at bringing out everyone’s feminine side. Dubbed as the "ENVY", it is expected to be a more stylish and fashionable version of the 107. It will come in either Caldera Black or Plum colors, and has special accents with a cherry blossom branch theme. Its central rev counter will be designed with the mat having the same Plum color and is braided as well as embroidered. The tailgate, bonnet, rear door will have stickers on them. An option is offered to have a style line that follows the cherry blossom branch theme.

Inside are a number of accessories that deliver comfort and allow for customization. It this therefore able to meet many of the customer’s unique needs as it can be adapted to a number of uses.

There is for instance the navigation system which allows for iPod or iPhone connection and is even retractable. In addition, it has been perfectly incorporated to the dashboard. Another distinct feature is the handbag pocket which helps to organize things or even allow for a handbag to be changed without ever forgetting the items inside. It comes with a compact and retractable hook which ensures that handbags can be kept in sight and on hand while avoiding it being placed on the vehicle’s floor.

Meanwhile, the central armrest has been fitted with a storage compartment; thus helping guarantee a pleasurable drive and even enhance comfort. Customers who regularly have leisure activities are likely to appreciate the roof bars and roof boxes that allow skis or bikes, among many others, to be transported. There are still many features and accessories that customers will discover and surely enjoy.

Giving this special edition its own unique quality, with a hint of sophistication, are some features like the mats that have “107” embroidered on them, chromed effect door sills, gear level knob with a brushed-aluminum look, and the alloy wheels.

Helping with the refinement are the badge and the door sills, which are made of aluminum. The side mouldings have been added to make sure that the bodywork is protected against impacts. Peugeot 107 is slated to be launched this coming March 2012.

Press Release

Peugeot 107

The Peugeot 107 is renewed, more modern and even more urban, a spirited response to the thirst for autonomy, independence and freedom!

Its subtle and sophisticated style, inspired by the new look of the Peugeot marque, gives it a new power of attraction.

Great attention has been paid to its appeal without making any sacrifices in terms of its advantages when facing the constraints of city driving; it has become even more practical and fuel-efficient.

A market and customer base which is constantly changing

The Peugeot 107 evolves and is enriched with a regularly renewed range, special editions and new equipment, in order to keep up with customer expectations.

Its markets have developed too with 16 new countries making a total of 48 countries where it is now sold.

Like most vehicles in this category, the 107 is often the second or even the third vehicle of the household. On the other hand, it distinguishes itself from its segment with an even more predominantly female customer base and appeals to a higher proportion of single people.

The satisfaction that it offers, above all through its manoeuvrability, driving pleasure and economy is above the average for its segment.

After more than 665,000 vehicles produced by the end of 2011, the 107 is now writing a new chapter in its history.

Its aim: to develop its advantages in an increasingly competitive segment.

A new exterior style, subtle and sophisticated

With a completely redesigned front face and unchanged dimensions, the Peugeot 107 adopts the new style of the Peugeot marque, with a look that is both subtle and sophisticated, cut as closely as possible to the mechanics, while retaining its compactness.

The new, more curved bonnet incorporates the new identity of the marque, so the rib of the bonnet which frames the two-tone lion and the number plate repositioned in the centre of the lower front panel hint at its relationship with the 208.

While retaining their shape and their high position, the light units are more refined: at the front, they are extended and adopt a two-tone mask, echoing the colour of the marque emblem situated on the bonnet, whereas at the rear they are adorned with a dark mask thus framing the lamps with a deep ruby colour.

The new radiator grille, composed of honeycomb cells specific to the 107, forms a fine and distinguished mouth, suspended by the body colour that surrounds it.

"It is another interpretation of the floating grille, adapted to the size and architecture of the 107." Ivo Groen, 107 style manager

The new lower front panel has contact cappings - one on the front face and the other two at the side - both aesthetic and protective, particularly useful in urban driving conditions.

The Peugeot 107 adopts a new visual signature at the lower front panel by means of LED day running lamps that emphasise the side protectors, and - according to the model - foglamps animated by a chromed bead.

All of these style components, designed with the utmost care, associated with a sharp body sill line and new trims, give the 107 a new identity, modern and likeable, combining refinement and a strong and thoroughbred appeal.

Furthermore, the range of colours sees the addition of an exclusive new "Plum" colour, modern and attractive, which matches perfectly with its character.

Inside, new equipment and colour schemes

The new "Mistral" interior colour scheme, the new "Manhattan" seat upholstery and the twomaterial door and dashboard trims, which now sport a single black colour, improve the perceived quality of the passenger compartment and give it a touch of refinement.

New comfort equipment makes an appearance, such as:

The CD audio system has 2 additional speakers as standard or as an option according to the level of finish.
A new PC Bluetooth CD audio system available as an option, combined with 2 additional speakers, offers USB, MP3 and Bluetooth connections that are usually found on vehicles of higher segments.
A new steering wheel combined with a new gear lever knob, both leather trimmed, available as standard or as an option.
A simple range and improved features

The Peugeot 107 still has a simple range with 2 levels of finish, available in 3-door and 5-door versions and with 2 engines: 1.0i 5-speed manual and 1.0i 5-speed two-tronic manual.

Its features improve still further with its new audio system that contributes to a higher level of comfort.

The leather-trimmed steering wheel, standard with the two-tronic gearbox is also fitted with steering wheel paddles making the 107 even more manoeuvrable and agile.

It's LED day running lamps and the foglamps, now available as an option or as standard according to the model, contribute to the safety of its occupants, making it more visible in all conditions.

"Last but not least", already very well placed as regards environmental efficiency in its segment, the Peugeot 107 lowers its levels of CO2 emissions still further to 99 and 104 g/km respectively for the manual and two-tronic gearboxes.

It running costs are also improved with fuel consumption reduced to 4.3 and 4.5 l per 100km respectively for the manual and two-tronic gearboxes.

A truly feminine special edition!

A very feminine special edition christened "ENVY" will be available at the launch in March 2012. This fashionable and glamorous version, adorned with either the new "Plum" colour or "Caldera Black", bears special decorations with a cherry blossom branch motif, in particular stickers on the rear door, the bonnet and the tailgate, a "Plum" colour embroidered and braided mat and a rev counter central decoration.

Aluminium door sills and a badge give an additional touch of refinement.

A style line taking up the cherry blossom branch motif is also available. It has a clever handbag pocket, ideal for organising your belongings and changing handbag without forgetting anything, as well as a very practical handbag hook - retractable and therefore compact - which is extremely useful for keeping your handbag "to hand and in sight", without placing it on the floor.

A wide range of personalisation and comfort accessories

With accessories developed especially for it, the Peugeot 107 also fulfils the desire for distinction and adapts to different uses.

Alloy wheels, a brushed aluminium gear lever knob, chromed effect door sills or mats embroidered with "107" give a touch of elegance and a distinctive character.

On the practical side, a retractable navigation system which has a connection for an iPhone or iPod and which integrates perfectly into the dashboard and a central armrest with storage compartment improve comfort and driving pleasure still further.

As regards the side mouldings, these will protect the bodywork against urban impacts.

For leisure pursuits, the Peugeot 107 offers various roof boxes and roof bars for transporting bicycles, skis, etc. and numerous other accessories are also waiting to be discovered in the Peugeot network.

Topics: peugeot, city car

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