Peugeot has unveiled its second-generation Peugeot 308, a model expected to drive the French carmaker’s goal of cultivating a more upmarket brand image. The new Peugeot 308 offers significant improvements in fuel efficiency, driving dynamics and overall quality. Measuring just 4.25 meters in length and 1.46 meters in height, the new Peugeot 308 is slightly shorter and lower than the outgoing model.
The French carmaker’s newest small family car rides on the latest EMP2 platform engineered by Peugeot’s parent PSA for use on several future C and D-segment cars bearing Peugeot and Citroën badges. The new underpinning has provided Peugeot’s designers the opportunity to endow the new 308 with a more dynamic shape than the outgoing model, while providing weight saving and dynamic benefits. The new platform also features lower engine-mounting positions, which allows the new 308 to bear a more aggressive, sharper front-end design with a lower bonnet.
The new small family car now offers a roomier interior, featuring a boot space of 470 liters below the parcel shelf. The exterior of the new 308 feature a design that incorporates elements of the latest 208, with references to the sleek Peugeot Onyx Concept car unveiled at the 2012 Paris Motor Show.
According to Peugeot, the new 308 is up to 140kg lighter than the outgoing model, depending on engine derivative and trim specification. In terms of emissions, the new 308 emits as low as 85 grams carbon dioxide per kilometer on the most economical variants.
On the other hand, the 308 is now underpinned by the PSA Group’s new architecture -- the new EMP2 platform.
This new platform, along with Peugeot’s proficiency in steering and suspension, brings about a new level of driving pleasure. During the development of the new EMP2 platform, around 116 patent applications were made – all helping contribute in achieving the 308’s outstanding dynamic qualities.
The new EMP2 platform also helped a lot in making the new Peugeot 308 around 140kg (on average) lighter than the current generation model.
Additionally, Peugeot’s implementation of advanced engineering enabled the carmaker to reduce the size as well as weight of many of the 308’s major units. The engineering measures taken have allowed the French carmaker to dramatically cut the 308’s average carbon dioxide emissions.
In fact, one of the 308 models featured a carbon dioxide emission level of 85g/km. Laurent Declerck, New 308 Project Director at Peugeot, remarked that the new EMP2 modular platform allowed for considerable reduction in weight of the 308, making the vehicle more dynamic and easier to handle.