Peugeot wants to build the new 208 GTi only if it will be the best car in its category

Article by Christian A., on March 27, 2012

Peugeot will only approve the 208 GTI Concept to enter production if it determines that it is the best car in the category, according to director of range Laurent Blanchet. This was said during an interview with Autocar. Blanchet works directly under the supervision of company president Xavier Peugeot. Blanchet told Autocar that Peugeot has started the evaluation process.

He said that it won’t get pass the concept phase until it is better than key rivals like the Renault Clio 200, VW Polo GTI and Mini JCW. He clarified that the brand doesn’t want to make a car similar to the 207 RC or 308 GTI.

Instead, Blanchet wants that the car that will be launched would be a “real GTI” and is genuine as well as modern. He wants that the elements distinctive on the 205 GTI would still be used in the car but they will be shown in a modern way. He clarified that the company isn’t aiming to revive the 205 GTI and instead, seeks to offer the best product in the sector.

He is confident that with its merits, sales of the model will be high. He said that the 208 GTI is envisioned to be a performance car that’s also stylish. He said that the engine will offer 180 to 200bhp, and the ride and handling have to be at the top of the class.

He said that consumers can choose which version they prefer – a raw performance car or one that has the equipment and the style. He asserted that Peugeot is hoping to achieve an “equilibrium” of equipment and style.

After Peugeot’s successful launch of its new 208 model in June 2012, the carmaker has rejuvenated the diverse Supermini vehicle segment through the Peugeot GTi. With its style, elegance, occupant space, compactness, and equipment, the new 208 model revolutionizes customer choice. The 208 was an immediate success and the 208 GTi will be delivering an even stronger desirability with performance exhilaration, and panache.

The 208 GTi is intended for demanding individuals. Its owners will be benefiting from the car’s sophisticated choice of the materials and colors. The car's dynamism, conveyed by its external identity, is immediately recognizable and is specific, thanks to its characteristic posture.

These 3-door models are defined on a 10-mm wider front track and 20-mm wider track at the rear. They are specially identified through bodywork components that enhance their overall effect, with wheels hugging the arches and body sills plus wing extensions enhancing their visual appearance.

Additionally, the light signature of Peugeot 208 GTi’s front face is particularly visible and eye-catching, refined by halogen headlamps and equipped with the latest light guide. The carefully designed lamps have a rectangular internal structure and make use of LED technology for daytime lighting and for directional indicators. The headlamps look like cat’s eyes as they tightly enclose the main beam headlamps.

These new halogen headlamps frame a specially designed 208 grille. The mesh contributes to the car’s dynamism and makes the lamps stand out. Moreover, the gloss black grille looks striking with its bright chrome inserts, reinventing the sport checkered flag effect, albeit in three-dimensional form. As a result, the car’s front appearance is sophisticated, technologically advanced, and endearing.

Topics: peugeot, peugeot 208, gti

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