Effective immediately, a new acting Marketing Head appointed by Audi UK, will take the place of Peter Duffy, who is leaving the company in a few weeks. Philip Olden joins the Audi UK Headquarters. He is a premium brands specialist who has handled some senior marketing positions in various prestigious international brands.
He is now working side by side with Duffy, who will turn over his work before he leaves the company in February. Olden is reporting straight to Director of Audi UK, Jeremy Hicks, who says that Audi is among the fastest growing brands in the UK.
That is why they need only the best staff in each field of expertise to propel this success. He adds that they have decided to take their time to get a long term replacement for Peter Duffy, who has had a remarkable impact on their communications standards during his last three years of service.
Also, they are very lucky to have the expertise of Philip Olden who was with them for as long as possible until the time they can come across their permanent candidate. During his time of stay, they shall be taking advantage of his brand skills to the fullest.
When it comes to sales, Audi takes the top spot in Western Europe. In 2010, it sold more than 1 million units, nearly 100,000 of which from the UK. Its status image rankings as well as its sophisticated communications campaigns have gained its reputation for technical expertise.