Pininfarina CEO Silvio Pietro Angori believes that China will be the automaker’s biggest market by the end of 2012, beating Germany. Currently, China and Germany each offers around 35% of the revenue of the Italian design house. Meanwhile, Italy generates around 20% while the remaining percentage is from the other markets.
Having arrived in China in 1996, Pininfarina is the first Western design house to collaborate with Chinese automakers. Several of its Chinese clients are Jianghuai Automobile Co., Shenyang Brilliance Jinbei Automobile Co., China FAW Group Corp., Chery Automobile Co., Great Wall Motor Co., SAIC Motor Corp. and Beijing Automotive Industry Holding Corp. Several Chinese automakers depend heavily on Pininfarina for car design.
At the Beijing show, Angori said that Pininfarina has designed about 80% of the product lineup of Brilliance. Furthermore, Pininfarina held a major role in the design of Chery’s two high-volume models -- the Chery A3 compact and the Chery Tiggo compact SUV. In 2010, Pininfarina established a subsidiary in suburban Shanghai. Angori said that its staffing in China over the next few years will expand considerably in order to support the growth of its business in the country.