Pininfarina CEO believes China will be firm’s biggest market by the end of 2012

Article by Christian A., on May 8, 2012

Pininfarina CEO Silvio Pietro Angori believes that China will be the automaker’s biggest market by the end of 2012, beating Germany. Currently, China and Germany each offers around 35% of the revenue of the Italian design house. Meanwhile, Italy generates around 20% while the remaining percentage is from the other markets.

Having arrived in China in 1996, Pininfarina is the first Western design house to collaborate with Chinese automakers. Several of its Chinese clients are Jianghuai Automobile Co., Shenyang Brilliance Jinbei Automobile Co., China FAW Group Corp., Chery Automobile Co., Great Wall Motor Co., SAIC Motor Corp. and Beijing Automotive Industry Holding Corp. Several Chinese automakers depend heavily on Pininfarina for car design.

At the Beijing show, Angori said that Pininfarina has designed about 80% of the product lineup of Brilliance. Furthermore, Pininfarina held a major role in the design of Chery’s two high-volume models -- the Chery A3 compact and the Chery Tiggo compact SUV. In 2010, Pininfarina established a subsidiary in suburban Shanghai. Angori said that its staffing in China over the next few years will expand considerably in order to support the growth of its business in the country.

Topics: pininfarina, ceo, china

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries