One-off Infiniti Q50 and QX70 models will be unveiled at an exclusive Poltrona Frau special event within the 2014 Salone Internazionale del Mobile di Milano in Italy. The pair is one-off result of a creative collaboration between Infiniti and Italian furniture leather specialist Poltrona Frau. The Q50 and QX70 special models were transformed at Poltrona Frau's Tolentino base in Italy, employing techniques and materials from its furniture collection.
Shiro Nakamura, Infiniti's Chief Creative Officer, remarked that the project was a great opportunity for two premium luxury brands to work together. He said that the project started “very naturally,” based on mutual appreciation and respect for each other's “unique brand spirit and vision." He quipped that Infiniti’s design team was inspired by Poltrona Frau's modernity, historic heritage and craftsmanship.
Nakamura said the result of the collaboration deserves to be exhibited as pure artwork at Poltrona Frau’s event at the Salone Internazionale del Mobile di Milano. The exhibit features a “good and evil” pairing designed to both shock and seduce. The innocent Poltrona Frau Q50 represents the good side, sporting a shining white body and interior of white leather as ran by pure hybrid power.
On the other hand, the menacing Poltrona Frau QX70 icon represents the dark side, sporting a black body and interior as ran by a V8-powered. These "good and evil" models personify the obsession with precision and passion that characterizes both Infiniti and Poltrona Frau.
Infiniti Executive Design Director Alfonso Albaisa remarked that the strong personalities of the Q50 and the QX70 were even made more vivid with the project. Albaisa added that its creative collaboration with Poltrona Frau has opened for the carmaker into a “world of design and craftsmanship” outside the luxury auto industry.
Piero Valentini, Managing Director of Poltrona Frau’s Interiors in Motion division, said extending the qualities that have marked out Poltrona Frau’s leather furniture for more than 100 years to an automotive project for Infiniti was a natural move. “The challenge for us has been to transfer the best from our furniture, the attention to detail and Poltrona Frau signatures, into the cars. Poltrona Frau and Infiniti have a lot in common – elegance, precision and a passion for the details – and we have worked very well together."