There is no other model in the Porsche brand as valuable as the 911. The Porsche 911 was first unveiled in September 1963 at the IAA International Automotive Show as the model 901. Almost 50 years later, the 911 remains in Porsche’s product arsenal, albeit receiving significant improvement over the decades – making it one of the few vehicles in the world with rich history and tradition as well as continuity.
For half a century, the 911 has been an inspiration for enthusiasts around the world. The 911 is now considered as the embodiment of a sport car, made as a benchmark by others. In fact, Porsche always refers to the 911 sports car every time it conceptualizes and produces new models. Other Porsche models that carry the 911 philosophy include the Cayenne and the Panamera.
This could be primarily because the 911 is considered as the most successful sports car in the world, with over 820,000 examples built, scattered through seven generations and five decades. The Porsche 911 also serves as the embodiment of the brand’s innovation, as every generation of the sports car underwent significant reinventions and innovations through the hands of the carmaker’s skilful engineers in Zuffenhausen and Weissach, Germany.
The 911 is also one of the few vehicles that mixes sportiness and practicality; tradition and innovation; exclusivity and social acceptance; and design and functionality. Ferdinand Anton Ernst Porsche, fondly called Ferry Porsche, former chief executive of the carmaker as well as the son of its founder, described the 911 as the only car one could drive “on an African safari or at Le Mans, to the theatre or through New York City traffic.”
While the Porsche 911 has been distinguished by its classic yet unique lines, the sports car has been known for its advanced technology. Several of the ideas and technologies that were first seen on the Porsche 911 were born out of the race track.
Since the 911 works with performance as its main concern, Porsche has been turning into motor racing as the ideal testing ground for the sports car. The 911 did not fail to make Porsche proud, since around two thirds of the 30,000 race victories achieved by Porsche to date were attained by the sports car.