Porsche AG posted record surges in deliveries, revenues and profits in the fiscal year 2013. It logged a 15-percent rise in deliveries to 162,145 vehicles, resulting to a 3-percent jump in revenues to EUR14.3 billion. The sports car maker reported a 6-percent leap in operating profit to EUR2.58 billion. The carmaker also had its biggest workforce as of December 31, 2013, at 19,456 employees.
Chief executive Matthias Müller highlighted during Porsche’s annual press conference that the sports car maker “had not only continued to grow profitably, but had also done full justice to its role as technological leader by developing new technologies and launching fascinating products.”
In the fiscal year 2013, Porsche became the first carmaker to offer a plug-in-hybrid vehicle in the luxury segment in the persona of the Panamera S E-Hybrid. It also became the first to offer the first super sports car with a plug-in hybrid drive in the guise of the 918 Spyder. Porsche also unveiled the first sports car in the compact SUV segment, the Macan.
Müller remarked that “with these vehicles, we have laid the foundation for continued future success” and added that “they were also a factor in making 2013 the most successful year in the company’s history.”
Lutz Meschke, member of the Porsche AG executive board in charge of finance and IT, emphasised that the sports car manufacturer’s “healthy cost structure and the long-term high earnings power were reflected in an operating return on sales of 18 percent.” Meschke emphasized that Porsche’s net liquidity improved significantly from minus EUR1.87 billion as of December 31, 2012 to minus EUR899 million; as of December 31, 2013. [source: Porsche]