Porsche aims to double its sales within six years

Article by Christian Andrei, on January 11, 2012

Within just six years, Porsche AG intends to double global sales. This implies that its dealership network will have to expand. According to Porsche CEO Matthias Mueller, its sales rose by 22% to 118,867 units globally in 2011, setting a new record for the automaker. He said that the company hopes to have this figure doubled by 2018. Its U.S. sales totaled to slightly below 29,000 vehicles, standing for a 15% increase.

At the Detroit Auto Show, Porsche’s new 911 Carrera cabriolet made an appearance. Mueller divulged the automaker’s plans to expand its dealership network from around 700 to 1,000 worldwide. But with regards to the number of dealerships to be added in the U.S., Mueller said that he will still have to “clarify” it with a “colleague.”

The Automotive News data center said that Porsche presently operates 87 exclusive U.S. dealerships and has 196 franchises as well. Mueller said that Porsche will “grow significantly” in the coming years and that customers will get “an even broader sports car selection.” He said that Porsche will open a new North American headquarters in Atlanta in the fall of 2013.

This will have a customer experience center. Porsche will also set up a second experience center in Los Angeles. In 2012, Porsche expects to sell about 25,000 911s. The new cabriolet is fitted with a fabric and composite-plastic folding roof that could be operated even when the vehicle is moving as fast as 31 miles per hour.

Just by looking at the new Porsche 911 Carrera, people can easily tell it has undergone a major progression in terms of styling. Its revised and wider front end features new headlights, a more convex windscreen and larger side air intakes while its sides are defined by a new styling and larger alloy wheels.

Its rear end, on the other hand, dons redesigned, narrower LED tail-lights and a variably extending rear spoiler that appropriately indicates the higher power output of the new 911 Carrera models.

This spoiler does not only optimize the car’s aerodynamic efficiencies but also ensures lower lift and good coefficient of drag value. In terms of Porsche Intelligent Performance, the new Porsche 911 Carrera breaks old standards and sets a new one, thanks to its aluminum-steel lightweight body and a wide array of new components and functions.

Notably, the engine of the new Posrche 911 Carrera is mated to a seven-speed manual transmission – derived from the module of the optional seven-speed Doppelkupplungsgetriebe (PDK) -- making it the first passenger car in the world to employ such a gearbox as standard. The first six gears of this seven-speed manual transmission boast of a close ratio that allows for terrific acceleration when needed, while its seventh gear exhibits quasi-overdrive attributes that enable drivers to further save more fuel.

In addition, both the PDK and manual Porsche 911 Carrera are fitted -- as standard -- with an auto start/stop function that allows it to reduce fuel consumption by up to 0.6 liters per 100 kilometers (based on the New European Driving Cycle).

Fuel consumption is further reduced by another 0.35 liters per 100 kilometers thanks to the on-board electrical system recuperation and joint thermal management system for engine and transmission. Likewise, ventilation openings in the underbody of the new 911 Carrera do not only help cool the engine but also give the sports car more aerodynamic advantages.

On the other hand, another liter of fuel per 100 kilometers could be saved thanks to the "sailing" function, in which the engine gets disengaged from the gearbox when the accelerator is depressed, and the 911 Carrera continues to move with the engine idling. This sailing function could prove to save more fuel especially when the sports car is travelling at higher speeds.

Topics: porsche, sales

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