Porsche announced today that it will invest around 150 million euros in a high-tech wind tunnel but also a new state-of-the-art design centre and an innovative electronics integration centre.
The new investment will be focused on the development centre in Weissach (Baden-Württemberg), where Porsche plans to design its upcoming hybrid supercar, the 918 Spyder. Furthermore, the new design studio will increase the capacities of the centre for sports car construction.
According to Porsche, the new centre will also be used for customer development, offering direct access from the adjacent design studio, and separate entrances for the discrete completion of customer development projects.
Porsche AG Board of Management Member for Research and Development Wolfgang Dürheimer shared that the new system enabled the company to retain the top position when it comes to design and aerodynamics and hoped that its lead would extend even further. The basic strength of the Porsche has always been outstanding design partnered with optimal aerodynamic efficiency.
The system will not be limited to the brand’s internal developments but will be extensively utilized by the customer development as it can provide direct access from the nearby design studio and even offer separate entrances in order to have discreet completion of its customer development projects. Most importantly, the new studio also offered additional space for the company designers who have been a part of the project since the early concept phase of the vehicle development process.
With extended tasks, there was an urgent need for increased capacity for its Weissach centre of competence intended for sports car construction. The different sub-areas that were scattered in different buildings in the past at the Weissach site were bundled with the future electronics integration centre.
According to Dürheimer, this particular spatial proximity resulted in a major advantage. Since there was now a close interaction with the electrical system/electronics experts of the suppliers and colleagues who specializes in related fields during the development phase, it contributed to the success of the work.
A good example is the electronics which played a role in almost all vehicle components. Porsche also increased the staffing levels in addition to investments in buildings and systems. The company expected that an estimated 100 engineers will be recruited during the first stage.