Porsche announces a 150 million euros investment in Weissach development center

Article by Christian Andrei, on November 23, 2010

Porsche announced today that it will invest around 150 million euros in a high-tech wind tunnel but also a new state-of-the-art design centre and an innovative electronics integration centre.

The new investment will be focused on the development centre in Weissach (Baden-Württemberg), where Porsche plans to design its upcoming hybrid supercar, the 918 Spyder. Furthermore, the new design studio will increase the capacities of the centre for sports car construction.

According to Porsche, the new centre will also be used for customer development, offering direct access from the adjacent design studio, and separate entrances for the discrete completion of customer development projects.

Porsche AG Board of Management Member for Research and Development Wolfgang Dürheimer shared that the new system enabled the company to retain the top position when it comes to design and aerodynamics and hoped that its lead would extend even further. The basic strength of the Porsche has always been outstanding design partnered with optimal aerodynamic efficiency.

The system will not be limited to the brand’s internal developments but will be extensively utilized by the customer development as it can provide direct access from the nearby design studio and even offer separate entrances in order to have discreet completion of its customer development projects. Most importantly, the new studio also offered additional space for the company designers who have been a part of the project since the early concept phase of the vehicle development process.

With extended tasks, there was an urgent need for increased capacity for its Weissach centre of competence intended for sports car construction. The different sub-areas that were scattered in different buildings in the past at the Weissach site were bundled with the future electronics integration centre.

According to Dürheimer, this particular spatial proximity resulted in a major advantage. Since there was now a close interaction with the electrical system/electronics experts of the suppliers and colleagues who specializes in related fields during the development phase, it contributed to the success of the work.

A good example is the electronics which played a role in almost all vehicle components. Porsche also increased the staffing levels in addition to investments in buildings and systems. The company expected that an estimated 100 engineers will be recruited during the first stage.

Press Release

Porsche is investing around 150 million euros in its Weissach development centre

With extensive construction projects, Dr. Ing. h.c. F. Porsche AG, Stuttgart, is now implementing a long-term strategic site plan for its research and development centre in Weissach (Baden-Württemberg). The sports car manufacturer is investing around 150 million euros in a high-tech wind tunnel, a state-of-the-art design centre and an innovative electronics integration centre, etc.

The technology implemented in the new wind tunnel will also meet future requirements on vehicle development, which is increasingly focussing on energy efficiency. "The new system will help us to maintain Porsche's top position in the fields of aerodynamics and design and to further extend our lead. Outstanding design with optimal aerodynamic efficiency have always been classic Porsche strongholds", says Wolfgang Dürheimer, Porsche AG Board of Management Member for Research and Development. As the system will not only be used for Porsche's internal developments, but will also be extensively available for Porsche customer development, it offers direct access from the adjacent design studio, and separate entrances for the discrete completion of customer development projects.

Above all, a new studio will offer more space for the Porsche designers, who are involved from the very earliest concept phase of each vehicle development process. Due to extended tasks, increased capacities are urgently required in the Weissach centre of competence for sports car construction.

Sub-areas which were previously scattered throughout several buildings at Porsche's Weissach site can be bundled in the future electronics integration centre. Dürheimer: "This spatial proximity is a major advantage. The close interaction of our suppliers' various electrical system/electronics experts and colleagues from related specialist fields during development will contribute significantly to the success of our work, particularly in the case of electronics, which now play a role in virtually every vehicle component." Besides investing in systems and buildings, Porsche is also increasing its staffing levels. Around 100 engineers are to be recruited in the first stage alone.

Topics: porsche, investment

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