Porsche announced today record sales in its fiscal year 2009/10 (July 31). According to preliminary figures released by the German manufacturer, the sales rose by 8.8 percent to 81,850 (previous year: 75,238) vehicles, achieving the highest turnover in company history with a growth of 17.9 percent to 7.79 billion euros.
Still, the 911 sales dropped in this fiscal year by 27.4 percent to 19,663 units. These were improved with the help of the new 911 Turbo and the 911 Turbo S sold in 4,055 units. Sales of the Boxster and Cayman together declined by 10.8 percent to 11,717 units.
Of these, 6,865 were the Boxster roadster and 4,852 the Cayman. China was the market that helped Porsche in increasing its sales, with 11,724 units, an increase by 47.5 percent from the same period of the previous year.
Sales increased by 1.4 percent to 30,948 units in Europe: 11,857 were sold in Germany, 3.5 percent less than in the previous year. In North America, Porsche sales increased by 4 percent to 23,705 vehicles In the whole American market Porsche achieved sales of 25,619 units. The new Panamera also helped Porsche increasing its sales with 20,615 units.
The Porsche Cayenne remains the best-seller, with 29,855 sold. Despite the model changeover in the series in spring 2010, the decline only amounted to 12.9 percent. The new Cayenne has already reached 11,618 units, despite the fact it was introduced this May. Production from the previous year amounted to a total of 89,123 vehicles, 16.1 percent more than in the same period of the previous year.
In Leipzig, 32,215 units of the Cayenne series and 24,494 new Panamera vehicles rolled off the production lines. At the main plant in Stuttgart-Zuffenhausen, 20,159 vehicles of the 911 series were built, which was 27.4 percent fewer than in the previous year. The Boxster and Cayman reached a total of 12,255 units, a decline of 14.9 per cent.