Porsche CEO Matthias Mueller wants a new product strategy department

Article by Christian A., on February 17, 2011

Matthias Mueller, Porsche AG’s CEO, has decided to create a new product strategy department as the company seeks to expand its model lineup and more than double its unit sales. Porsche aims to expand its lineup to seven cars from four as it seeks to increase annual unit sales to 200,000 from about 97,000.

Veteran Porsche engineer Gernot Doellner, who was project director for the 918 Spyder super sports car, will manage the new department. An internal memo to executives obtained by Automotive News Europe said the function will further strengthen Porsche's product orientation and strategy.

In a second memo to executives, another manager, Wolfgang Reiss, is leaving Porsche for Volkswagen AG's headquarters in Wolfsburg. The manager of general vehicle planning, Reiss will take a new job as head of corporate production strategy and planning at the VW Group, the memo says.

The memo added that in 1990, Reiss joined Porsche and “has contributed quite substantially to the success of our company as manager of general vehicle planning.” It is not yet known who will succeed Reiss at Porsche.

Porsche is merging with VW and there have been numerous job swaps between the two companies. Former Porsche executive vice chairman Wolfgang Duerheimer transferred to VW to head the ultraluxury Bentley brand. Ex-Porsche CEO Michael Macht transferred to VW's management board to oversee group production. [via autonews - sub. required]

Topics: porsche, ceo

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries