Porsche CEO sees no signs of a downturn in the automotive industry

Article by Christian A., on October 19, 2011

Although other carmakers are seeing 2012 as a weak year for automotive sales, it seems that Porsche is very confident as its order books are full and sees no signs of a downturn. These words came from Porsche CEO Matthias Mueller. Moreover, Mueller also expects the global car market to reach a volume of about 100 million vehicles by the end of the decade, up from a volume of about 100 million vehicles by the end of the decade.

"This doesn't look like cooling and decline," Mueller said. Last week Porsche said that it is planning to sell over 140,000 cars next year (911 and Boxster models). For those who don’t know, the German sports car manufacturer said that it sold 120,000 vehicles this year and 97,000 last year.

Thanks to the new Porsche 911 the sales are expected to improve significantly as the car made quite a buzz last month when it was introduced at the 2011 Frankfurt Motor Show.

The 2012 Porsche 911 will go on sale in December, while the redesigned Boxster will hit the dealerships in the first half of 2012, after the world debut which will take place at the 2012 LA Auto Show. 

Porsche's evolution in design is clear when you look at the 911 Carrera. Viewed from any angle, there are subtle cues and enhancements which push the vehicle more into the coupe range. Design choices include alloy wheels, a convex windscreen, bigger air intakes, new headlights, which show off the more aggressive front of the Carrera. The back too has been widened to match the front and has been given a stylish new rear spoiler.

Porsche has put additional work into the rear profile which includes several narrow LED rear lights as well as improves the aerodynamics without compromising the coefficient drag or efficiency. These improvements can be seen in the new aluminium-steel lightweight frame as well as a series of new components and driving aids as part of Porsches Intelligent Performance plan.

911 Carrera comes with a number of firsts, one of which is the seven-speed manual gearbox based on Doppelkupplungsgetriebe (PDK) seven speed transmission. What marks this as unique is that this is the first time it is available in a passenger car and it offers incredible acceleration capability due to the close nature of all the gears, the seventh of which offers great fuel economy due to the quasi overdrive function. This comes as standard.

The second is the auto start/stop function. It is the first time Porsche has equipped a sports car with such a device and tests have proven that it can save as much as 0.6 litres per 100 km (according to the New European Driving Cycle – NEDC). Again this comes as standard.

Fuel consumption is reduced even further by the inclusion of a joint thermal engine management system plus an on-board electrical system. These innovations allow for a generous reduction in fuel consumption which amounts to 0.35 litres / for 100 km. Finally, to increase aerodynamics, the 911 Carrera comes with a cooling system which removes the traditional ventilation points under the vehicle to again reduce drag and aid performance.

Topics: porsche, ceo

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