Porsche confident of selling 50,000 units in the US by 2015

Article by Christian Andrei, on October 20, 2014

Porsche will be able to achieve its target of selling 50,000 vehicles in the United States in 2015, around three years earlier than initially planned, according to Andre Oosthuizen, vice president of marketing for Porsche Cars North America Inc. He expressed confidence that the carmaker would top 50,000 sales “definitely” next year.

Porsche logged a 21-percent surge in sales in the US for the full year 2013 to 42,323 vehicles. So far this year, the carmaker jumped 12 percent to 35,366 – outpacing the 6-percent growth posted by the overall light-vehicle market during the nine-month period.

Oosthuizen quipped that Porsche is seeking sustainable growth, adding that while the brand could achieve the 50,000-unit sales goal this year, it may not be enough to reach the figure.

He, however, noted that Porsche’s growth this year will outpace the majority of the auto industry, especially the premium industry for 2014. Oosthuizen expect Porsche would sell between 45,000 and 48,000 units.

The optimism for 2015 comes as Porsche will by then experience a full year of sales for its new Macan crossover that was just launched in. Likewise, the freshened Cayenne large crossover will be available for the full year once it will be rolled out next month. [source: automotive news - sub. required]

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