Porsche delays its entry-level roadster, CEO Matthias Mueller says

Article by Christian Andrei, on January 16, 2012

It appears that Porsche is going to delay its entry-level roadster, according to CEO Matthias Mueller who was recently interviewed by a German magazine. Apparently the reason is that Porsche needs to wait until the next generation of customers arrives in order to see some impressive sales. ''Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche,'' said Mueller in the business publication Wirtschaftswoche on Sunday.

Yes, we know that Mueller revealed back in February 2011 for Automotive News Europe that the German company will introduce a small mid-engine sports car as a possible successor to the iconic Porsche 550 of the 1950s that will be launched in 2014.

It seems that the Porsche board analyzed the new project and the small car didn’t have too many sustainers.

Still, Porsche will launch the small Cajun SUV in 2013 and this new car s firm’s attempt to broaden the appeal of the luxury brand.

For those who want a small roadster, they have to choose the new 2013 Porsche Boxster which was launched last week showing an improved design, a lighter body and fuel efficient engines. This model is priced at $49,500 in the United States.

When it comes to the design of the Porsche Boxster, there is no doubt that it is mainly influenced by how the windscreen interacts with the convertible top. The windscreen in particular has not only been positioned more forward but is flatter as well. Meanwhile the convertible top is elongated and extends to where the rear wheels are.

The difference of the new Boxster with the previous model is evident when the top is opened. Specifically, there is no more compartment lid resulting in the new model having a lighter appearance. While the convertible top was indeed redesigned as it now comes in a shape that is elegant, sporty, and elongated, this is highlighted by the fact that the rear window has its length increased by 120 mm.

This technical concept was first seen in the previous version of the Boxster but in the new model is now electronically controlled. Thus all that needs to be done is to use the rocker switch placed on the center console to activate the convertible top. Even when the Boxster is running as fast as 50 km/h, the convertible top can be closed or opened in an unmatched time of barely 9 seconds.

It is not only the convertible top that has been redesigned as the architecture of the interior also received a makeover. Even then it has the basic functions that Porsche drivers are familiar with. Because of this, the new Boxster has that classy interior design with clean lines that are clearly inspired by the super sports car known as the Carrera GT.

However while the new shape of the Boxster is truly remarkable, this is not only about the design as there are also advantages related to aerodynamics. Even if a modified cooling system helps with the engine and brakes, the new Boxster has a good coefficient of drag at 0.30. Compared to the prior model, the lift present on the two axles of the new model can be reduced further resulting in better driving stability even when running at high speeds.

The rear axle in particular is helped by the wrap-around separation edge and the rear wing. Thus the rear axle of the Boxster is able to create more downforce leading to reduced resistance of the airflow.

Topics: porsche, ceo, roadster

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