Porsche posted global deliveries of 37,009 vehicles in the first quarter of 2013, standing for a 21.1% increase compared to the same period the previous year. For the month of March, Porsche delivered more than 14,000 vehicles, setting a record in the company. Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG, said that the first quarter’s success urges the company to execute its Strategy 2018 systematically.
He also said that in response to the market’s uncertainties, Porsche will offer products that make customers become more enthusiastic such as the new Panamera. More Porsche customers showed interest in the rear-engine and mid-engine models on the Chinese market. In the first quarter of 2013, Porsche delivered one third more Boxster, Cayman and 911 vehicles.
For this period in China, Porsche was able to sell 8,844 units – representing an increase by one fourth compared to the first quarter of 2012. The new generation of the Panamera will have its world debut at the Auto China in Shanghai later this month. This Panamera is where Porsche is set to introduce its plug-in hybrid throughout the world in the luxury class.
The 911 continues to be in high demand. For the first quarter of 2013, Porsche delivered 7,230 models of the 911, about 18.6% higher than the first quarter of 2012. The Cayenne also expanded its market position. So far this year, about 20,000 vehicles have been delivered.
Porsche revealed that its Porsche Intelligent Performance is expected to have new standards with the new 911 Carrera. Proof of this is how it utilizes a lightweight aluminum-steel body and is mixed with new functions and parts. As such, it gets both excellent driving dynamics and efficiency. What makes the 911 Carrera distinct is that it will be fitted as standard with the manual seven-speed transmission, the first for a passenger car.
This is based on the optional seven-speed Doppelkupplungsgetriebe, or PDK, module. Since the first six gears have a close ratio, the driver is able to get that needed excellent acceleration capability. Meanwhile the seventh gear offers that quasi-overdrive qualities which improve fuel economy. In addition, it will be the first among the brand’s sports cars to be fitted with the auto start/stop function.
Using this system, it can save as much as 0.6 liters for every 100 kilometers, under the New European Driving Cycle. This system is paired as standard not only on the manual transmission but even for the PDK. By having the on-board electrical recuperation system with the joint thermal management system for its transmission and engine, the fuel consumption of the 911 Carrera is lowered even more by 0.35 1/100 km. By having a cooling design, this ensured that there was no more need for the body to have ventilation openings.
This in turn resulted in aerodynamic benefits which then improve performance. For versions with the PDK transmission, it will also come with the sailing function, another first in a Porsche sports car. This ensured that even in daily driving, it can save fuel by 1 liter for every 100 kilometers. What this function does is that depending on what the driving conditions are, once the driver stops pressing the accelerator, the engine is immediately disengaged from its transmission and moves forward with the engine idling.
At higher speeds, this function improves further fuel economy. In terms of style, the evolution in the design is clear no matter how one looks at the new 911 Carrera. Looking at its side for example, the combination of the new style with the windscreen being more convex and the use of alloy wheels that are larger help give it that jauntier and coupe-like quality.
As expected, with the front region being redesigned, the side air intakes are now larger and there are new headlights. On the rear, its variably extending rear spoiler is now wider and helps highlight the new 911 Carrera’s power. With all these features being optimized for aerodynamics, the lift is lowered with excellent cd value still there. Completing the look in the rear are the lights which use LED and that are not only redesigned but also made narrower.