Porsche Design and Eterna end license agreement to produce watches

Article by Christian A., on March 12, 2014

The Porsche Design Group and Eterna AG Uhrenfabrik are terminating their license agreement for the development, production and sale of high-quality watches. To continue offering Porsche Design Timepieces, the luxury brand would reposition itself in the luxury watch category by the middle of 2014. “We truly valued our partnership with watch manufacturer Eterna.

The combination of traditional craftsmanship with our design expertise worked perfectly with great success”, says Juergen Gessler, chief executive of the Porsche Design Group. “We plan to continue this tradition as part of our realignment strategy, as well as presenting new, exclusive watches to our customers.”

“Following our successful partnership with Porsche Design, we will continue to devote our attention to developing and manufacturing high-quality, innovative timepieces under the Eterna brand,” said Samir Merdanovic, Vice President of Eterna AG Uhrenfabrik. “In the future, we will also focus in particular on doing justice to our reputation as a brand that combines innovation and heritage – we plan to continue the further development of the revolutionary

Eterna movement with the Spherodrive System, for instance.” Despite the termination of the agreement, Eterna will still guarantee all services related to the relevant Porsche Design watches.

Likewise, Porsche Design and Eterna will cooperate in various technical fields. Eterna has been known for its innovative techniques and the excellent quality of its watches. It developed the revolutionary maintenance-free Eterna Spherodrive system that is featured in a variety of watches. [source: Porsche]

Topics: porsche, watch

If you liked the article, share on:

Comments

Recommended

Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries