Porsche Design launches Martini Racing Heritage inspired collection

Article by Christian Andrei, on July 28, 2011

Porsche debuted at the Le Mans 24hrs exactly 60 years ago. It was also 41 years ago that Hans Herrmann and Richard Attwood were at the start line of the French endurance race. It was this win that made the brand well known in racing. This triumph was commemorated with the racing number 23, which is seen in the latest collection from Porsche Design Drivers’ Selection.

Each item in this lineup features the unique ‘Porsche Team Salzburg’ red and white livery from the 917K used by Herrmann and Attwood.

For a short trip, the Team Salzburg overnight bag (£125) and wallet (£15) would be perfect. The themed mug (£15) and glass coaster set (£40) would be great gifts for the homebody.

Porsche won the Le Mans 24hours in 1971. For almost 40 years, Porsche held the distance record: 3,315 miles at an average speed of 138mph. Porsche is also offering a collectors edition – a 1:43 scale model of this 917 KH (£40) Le Mans winning car from 1971 as part of the Heritage collection.

The MARTINI liveried model is offered in a one-of-a-kind presentation box in celebration of its 40th anniversary. The colors of the Porsche MARTINI RACING Heritage that are recognized by racing enthusiasts everywhere are featured prominently in the 2011 Porsche Design Drivers’ Selection collection. Available clothing include Polo and Rugby Shirts for men and women (priced from £50), as well as a man’s hooded shirt (£75) and women’s large-logo racer-back vest (£35).

There are a few seasonal items to mark the summer too. Beach items include the Beach Ball (£39), Beach Chair (£70) and large beach towel (£45). These all feature the unique Porsche MARTINI Racing livery. Collectors of model cars will surely want the 1:43 scale model of the 936/76 ‘Black Widow’ race car (£32), which shows off the traditional red and blue racing colors but in darker shades.

Press Release

PORSCHE DESIGN DRIVERS’ SELECTION CELEBRATES ICONIC RACING PARTNERSHIPS WITH NEW MARTINI RACING AND RACING HERITAGE

2011 marks the 60th anniversary of Porsche making its debut at the Le Mans 24hrs, furthermore, it is 41 years since the highly skilled team of Hans Herrmann and Richard Attwood fired their engine on the start line of the gruelling French endurance race. Their win, a first outright victory for Porsche set the racing reputation for the brand, and this achievement has been immortalised with the famous racing number 23, in the latest collection from Porsche Design Drivers’ Selection.

All items in the range feature the distinctive ‘Porsche Team Salzburg’ red and white livery from the 917K in which Herrmann and Attwood raced to victory. The Team Salzburg overnight bag (£125) and wallet (£15) are the perfect accompaniment to any weekend trip away, whilst the themed mug (£15) and glass coaster set (£40) continue the celebration at home.

In 1971, Porsche again made history by winning the Le Mans 24hours and also set a distance record – 3,315 miles at an average speed of 138mph – that stood for nearly 40 years. Fans of Porsche racing history are also able to purchase a collectors edition, 1:43 scale model of this 917 KH (£40) Le Mans winning car from 1971 as part of the Heritage collection. Available in an exclusive presentation box, the MARTINI liveried model celebrates the 40th anniversary of its triumph this year.

Indelibly linked in the minds of many racing enthusiasts, the enduring colours of the Porsche MARTINI RACING Heritage are once again resplendent in the 2011 Porsche Design Drivers’ Selection collection. Offering Polo and Rugby Shirts for men and women (from £50), as well as a man’s hooded shirt (£75) and women’s large-logo racer-back vest (£35), alongside some seasonal items to celebrate the summer.

Stand out on the beach with a collection of items including the Beach Ball (£39), Beach Chair (£70) and large beach towel (£45) all in the distinctive Porsche MARTINI Racing livery. Enthusiasts can boost their collection of model cars in 2011 with the release of a 1:43 scale model of the 936/76 ‘Black Widow’ race car (£32), offering a darker twist on the traditional red and blue racing colours.

The latest Porsche Design Drivers’ Selection range is available now from all 32 Porsche Centres nationwide, or online through the Porsche Shop: http://shop1.porsche.com/uk/

Porsche Design Drivers’ Selection

The themes within the Porsche Design Drivers’ Selection span much more than motor sport, updated for 2011 are the Classic, Crystals and product inspired collections, now covering models including Panamera, Cayenne and 918 Spyder. Further information about these items and much more, is available via www.porsche.co.uk

Ends

1. Porsche and Martini Racing – a brief history

The Italian drinks empire of Martini & Rossi was one of the first sponsors unrelated to the car industry to take advantage of the end of advertising restrictions in motor racing prior to 1968. Martini was quick to react and at a sports car race at Hockenheim in 1968 in exchange for bearing Martini Racing decals on their vehicles, the drivers were given promotional items such as racing jackets. Today, original Martini racewear commands a huge premium among collectors of motor sport memorabilia.

From these modest beginnings in 1968, Martini forged a relationship with racing – and in particular Porsche – by purchasing two 907 sports cars for the 1967 season. Proudly displaying the famous ‘Ball and Bar’ Martini logo, the pair of Porsche 907 racers competed at Spa, Brands Hatch and Monza, topping off a strong first year with a sixth place finish in the gruelling Targa Florio race in Sicily.

With racing success and public interest gaining momentum, Martini Racing supported a total of eight cars in 1969 before announcing an unprecedented sponsorship arrangement with one of three Porsche privateer teams, German Racing, the following year. Competing with the sensational flat-8, air-cooled Porsche 908 sports car, the ‘International Martini Racing Team’ (as it was known) proudly displayed the two wide stripes that would eventually morph into the famous and widely recognised Martini Racing colours.

Topics: porsche

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