Porsche Design presents the Panamera Collection

Article by Christian Andrei, on August 29, 2010

The German brand Porsche is coming out with its fourth model line in the form of the latest 2010 Panamera after it launched the enhanced 911, Boxster, Cayman and Cayenne in the past two years. The Panamera is a four-seater GT that comes with the comfort of a luxury saloon and the superb performance of a sports car.

In keeping with this design, the carmaker's accessories and licensing division, Porsche Design, has introduced a number of new luxury products called the Panamera Collection.

The package consists of watches, luggage, clothing and lifestyle accessories that Porsche Design says mirrors Panamera's very character. It still remains to be seen though, if people who can afford to own a Panamera will sport clothing or watches that has the name of their car.

A new luggage lineup, which is the main item in the product line, is constructed with an aluminum frame and an outer casing made from polycarbonate material.

There are three luggage models and are available in different sizes and in original exterior colors of Porsche. Furthermore, a set of watches in black or shades of brown including a Chronograph Panamera and Chronograph Panamera Turbo are also being offered.

Available also are water-repellent and wind-proof outdoor jackets designed like those used for sailing. These items will be launched on the 12th of September this year together with the market release of the Panamera.

Press Release

Setting a sporty but classical accent while en-route with the Panamera Collection

Following the 911, Boxster/Cayman and Cayenne, Porsche is now presenting its new, fourth line in the form of the Panamera. The four-seater Gran Turismo, which unites exclusive comfort with a thoroughbred sporting character, has inspired Porsche Design Driver's Selection to create a Panamera Collection. The collection includes luggage, watches, clothing and lifestyle accessories that reflect the sporting character, elegance and realms of colour seen on the Panamera.

To coincide with the market launch of the Panamera from September 12th, 2009, a new luggage series has been developed for the Porsche Travel System. The "AluFrame" trolleys fit perfectly into the luggage compartment of the Gran Turismo and all other Porsche models. A combination of aluminum frame and polycarbonate case epitomizes the series making the luggage particularly light and stable and giving it a distinctive characteristic design.

There are three models in various sizes, which are available in the original Porsche exterior colours. The series manufactured in Germany lets details such as a safety lock incorporated into the aluminum frame speak for themselves. Flexibly adjustable dividers with an inner compartment provide a high level of convenience while packing. The "AluFrame M" and "AluFrame XL" models are also equipped with an aluminum handle integrated into the case that makes it easier to lift the luggage in and out of Porsche sport cars.

The collection's watches are available in prestigious black and in shades of brown. The Chronograph Panamera for him and her and the Chronograph Panamera Turbo stand out with their eye-catching design. Their striking stainless steel case ensures the new watches reflect the essence of the Porsche Panamera. This is also evident in the dark-blue outdoor jackets with their sailing style and the outdoor soft-shell jackets, which have a water-repellent, wind-proof and breathable outer layer.

Textiles and accessories in the Panamera Collection, which also include the polo shirt and rugby shirt available in the colours Espresso or Yachting blue/Crema as well as a matching cap, round off this classical-sporty range. Elegant features such as the double stitching borrowed from the vehicle interior have been systematically replicated in the collection and mirror the excellent finish of the Porsche Panamera right down to the minutest detail.

Items from the Porsche Design Driver's Selection are available at Porsche Centres and – with the exception of the watches – on the Internet at www.porsche.com/shop. Some of these products may be available only in certain countries.

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