Porsche expects a 70 percent increase in China sales this year

Article by Christian Andrei, on November 29, 2011

Porsche (China) Motors Ltd. is anticipating sales to increase 70 percent this 2011 to 20,000 units, according to the state-owned China Daily newspaper. The strong demand for the bestselling Cayenne SUV has been considered as a factor to the sales boost. Sales of Porsche automobiles in October increased more than 50 percent in China from 1,011 last year to 1,546 units, the company revealed this month.

Total 10-month worldwide sales were up 28.2 percent to 100,391 units. Helmut Broeker, chief executive officer of Porsche China, stated that the Cayenne has produced 55 percent of Porsche's Chinese sales.

The CEO further stated that the four-door Panamera comprises 30 percent of sales. Broeker forecasted that China will outperform the United States as the biggest market of Porsche by 2015 with estimated sales of 40,000 units, many of which will be produced by the Porsche Cajun, a compact SUV that will enter production in Germany in 2013.

Although compact SUVs are one of hottest product segments in China, Porsche has not made a decision yet regarding the production of the Cajun in the country.

Broeker also disclosed that the company intends to have 100 dealerships in China by the end of 2014, an increase from the 39 this year. The company is also aiming to double annual worldwide unit sales to 200,000 by 2018.

As Porsche’s first production car to have hybrid drive, the new Cayenne S Hybrid is expected to take the lead in ushering in a new range of models that will display efficiency with fuel consumption reduced by as much as 23% when compared to the previous generation.

In addition to being more efficient and displaying more dynamism, the Cayenne S Hybrid has a lighter weight with more room available inside. Equipped inside an elegant and athletic design is the latest technology; thus making the Cayenne S Hybrid have more of a Porsche quality than most models before it.

As part of the product range of Porsche, the Cayenne S Hybrid was made in line with what is well-known as the Porsche Intelligent Performance principle. What this means is that it gives out more power while using less fuel and showing greater efficiency but having less CO2 emissions.

This is why three of the five models to come out are expected to have excellent fuel consumption, under the New European Driving Cycle, of 10 liters for every 100 kilometers.

The two remaining models meanwhile have CO2 emissions that are well within the 200 g/km limitation with the Cayenne S Hybrid at 193 g/km and the Cayenne Diesel at 195 g/km.

There are also a number of factors on why the whole Porsche Cayenne model range displays lower fuel function. There is for instance the new automatic 8-speed Tiptronic transmission that is paired with the Auto Start/Stop system.

Others include having a wider range when it comes to increments in the gear, on-board network’s recuperation, thermal management on both the transmission cooling circuit and engine, and variable overrun cut-off. It helps of course that the overall weight was reduced and that Porsche made sure to utilize the intelligent lightweight construction.

Topics: porsche, china, sales

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