Porsche expects Macan to boost growth in China

Article by Anita Panait, on September 16, 2013

Deesch Papke, chief executive of Porsche’s Chinese operations, expects its sales growth in China to fast-track in 2014, boosted by the launch of its Macan compact sports utility vehicle as well as its move to expended deeper in the country. Papke told Bloomberg News that the “epicenter of the world” is now in Asia, where China is the obvious powerhouse.

He expressed optimism about the success of Macan, a smaller version of its Cayenne SUV that proved to be very popular in China. It could be noted that Porsche sells more Cayenne in China than in any other country, despite having a tag that is thrice its price in the United States.

Porsche expects its global deliveries to rise to 200,000 as early as 2015, and is counting on demand in China to sustain growth and overtake the US as its largest market by 2014.

Papke said that Porsche is planning to almost double the number of dealerships in China to 100 within a year or two, from the current 56. Porsche posted a 28-percent surge in vehicle deliveries in China to 31,205 units in 2012. The sports carmaker, however, only posted a 17-percent hike in the first eight months of 2013 to 21,092 cars.

Papke told Bloomberg News that Porsche’s sales in China are on pace to surge to 20 percent this year. Zhu Bin, a senior analyst at researcher LMC Automotive, remarked that consumers in China regard Porsche as higher end than BMW, Audi or Mercedes-Benz, giving it a “unique position” in the country.

He added that this position will allow Porsche to keep selling well in China in the next two or three years.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries