Porsche expects record sales in 2012

Article by Christian A., on January 2, 2012

Porsche expects 2012 to be a record year as it predicts new-car sales to increase by over 6.5%, according to sales and marketing chief Bernhard Maier in an interview with Automotive News Europe. The sports car maker considers 2011 to be its best sales year throughout the brand’s history. According to interim figures, Porsche sold over 115,000 units worldwide in 2011.

And in 2010, it sold just 97,000 units. Porsche’s sales in 2007 of 103,000 units had been the previous sales record. Maier said that there are predictions that in 2012, the total worldwide auto market may increase by 6.5% to 66 million units in 2012 if no financial disaster is experienced.

Maier said that the company wants its growth to be faster than the market. Porsche’s U.S. sales in 2011 rose by nearly 15% to almost 29,000 units. Maier said that Porsche hopes that its growth in the U.S. (its biggest single market) will continue in 2012, particularly in the second half when the new 911 becomes available in all of North America.

Porsche considers Asia and Russia to be its big growth markets in 2011. Its sales in China grew by 67%. It had a 76% growth in southeast Asia and more than 40% in Russia. Porsche expects that by 2018, its global dealer network will grow to around 1,000 dealers from just 700 currently.

To accomplish this, Porsche will be increasing the number of dealerships in growth markets like China and Latin America. There are only about 40 dealers in China. This figure is expected to increase to 50 by the end of 2012 and by 2014, it’s expected to rise to 80. Porsche has 336 dealers in Europe.

Maier said that it’s possible that when 2014 ends, it could have about 400 dealers. Last year, half of Porsche's global sales were for the Cayenne SUV. More than 27,000 units of the Porsche Panamera, its four-seat flagship, were sold – 21% higher than in 2010. [source: Autonews]

Topics: porsche, sales, record

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries