Porsche expects to top 200,000 annual sales by 2015

Article by Christian Andrei, on February 12, 2014

Porsche expects to surpass 200,000 in annual deliveries in 2015, three years earlier than initially targeted, remarked chief executive Matthias Mueller during a speech marking the start of Macan output in Leipzig, Germany. "We're transferring the genes of the Porsche brand into a new market segment," Mueller said.

"Porsche will remain a manufacturer of very exclusive premium cars." According to Porsche, it is ready to hike annual Macan production beyond the 50,000 currently being planned if demand exceeds supply. Porsche will start selling the Macan sale on April 5 in Germany at a starting price of EUR57,930 for the 340-hp Macan S version.

The Macan will be targeted against the top versions of the BMW X3, Mercedes-Benz GLK and the Range Rover Evoque. The carmaker expects it to become its most popular model in 2015. According to IHS Automotive estimates, SUVs would eventually account for a majority of Porsche sales. "It's probably the right car for the right time," said Ian Fletcher, an IHS analyst.

He estimates Porsche could exceed 200,000 deliveries this year on sales of over 45,000 Macans. Mueller said that Porsche is expecting strong growth in premium SUV sales in the next decade and is mulling a GTS performance version of the Macan. "GTS versions have a tradition at Porsche," Mueller said.

"We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense." IHS expects SUVs to account for 64 percent of Porsche sales in 2015. The IHS also expects sports cars to account to only 24 percent of deliveries. Sports cars accounted for the majority of Porsche sales before the carmaker launched the Panamera in 2009. [source: Bloomberg]

Topics: porsche, sales

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