Porsche gains 15% in global sales in 2013 to 162,145 units

Article by Anita Panait, on January 11, 2014

Porsche posted a 15-percent surge in global vehicle in 2013 to 162,145 cars and SUVs, as strong demand for the Boxster and Cayman models caused sales to more than double. Sales of the Boxster and related Cayman jumped to 25,500 units, reflecting a climb of 117 percent. The carmaker expects further growth this year as it adds the Macan compact SUV to its lineup starting April 5 in Germany.

The 340-hp Macan S version has a starting price of EUR57,930, which will be 24 percent cheaper than a comparably equipped Porsche Cayenne SUV. "We are looking ahead to the coming months with optimism and are anticipating new growth with the Porsche Macan and 911 Targa models," sales chief Bernhard Maier said in a statement.

Porsche accounted for EUR1.89 billion of Volkswagen Group’s nine-month operating profit of EUR8.56 billion, making it the third-largest earnings contributor next to Audi and the VW brand.

Porsche is bent on increasing its earnings before interest and taxes in 2013 after further investment on new vehicles and expanding production capacity weighed in sales gain in 2013, Chief Financial Officer Lutz Meschke told Bloomberg in an interview in September.

Porsche is aiming to post sales of the Macan at 50,000 vehicles annually once its production ramps up. Porsche's profit growth will likely continue this year in 2014 thanks to the Macan and the 911 model range. The carmaker will unveil an overhauled version of the 911 Targa at the Detroit auto show next week.

Topics: porsche, sales

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