Porsche is most satisfying 2013 brand, says J.D. Power survey

Article by Anita Panait, on July 25, 2013

Porsche continues to be regarded by vehicle owners in the United States as the most satisfying 2013 brand, according to the Automotive Performance, Execution and Layout Study of J.D. Power and Associates. On the hand, the redesigned Land Rover Range Rover sports utility vehicle was regarded by vehicle owners as the most satisfying 2013 nameplate.

Porsche now leads the annual ranking for nine years in a row. The German luxury brand was followed by Audi, BMW and Land Rover. Lexus and Mercedes-Benz were tied for fifth, followed by Cadillac, Jaguar, Lincoln and Infiniti. Lurking at the bottom of the ranking were Smart, Mitsubishi, Subaru, Jeep and Toyota.

Power says the survey was overhauled for 2013 to better measure appeal of new cars and light trucks as well as to better track satisfaction with the latest technology and features. Consumers evaluated new vehicles in 10 key areas across 77 attributes -– including performance, content, design, layout and fuel economy -- after 90 days of ownership, and Power gave scores based on a 1,000-point scale.

The Range Rover received an overall score of 898, which is 103 points above the industry average of 795. In 2012, the industry average was 788. The lowest score for 2013 was 714, according to Power. 

Climbing up the most in the ranking were Audi, Land Rover, Ram, Buick and Honda (two slots) and Lexus, Cadillac, Lincoln and Nissan (one slot). Chrysler dropped eight slots in the survey, followed by Toyota, Ford, Jaguar, Mini, Dodge, Acura, GMC and Mazda. Five nameplates from the Volkswagen Group were regarded as the best in their segments: Audi Allroad, Porsche Boxster, Porsche Cayenne, Volkswagen GTI and Volkswagen Passat. [sorce: J.D. Power]

Topics: porsche, jd power, survey

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