Porsche logs 16% jump in global sales for July 2012

Article by Anita Panait, on August 14, 2012

Porsche posted a 16-percent year-on-year increase in global sales for July 2012 to 12,391 vehicles, thanks to strong demand in Germany and China. Bernhard Maier, the head of sales and marketing at Porsche, said that despite the economic uncertainty in Europe, the carmaker is confident to see solid growth worldwide during the course of 2012.

For the month of July, Porsche logged a 31-percent jump in Germany to 1,694 cars and recorded an 18-percent surge in China to 2,936 vehicles. The company posted just one percent growth in the United States to 2,803 vehicles in July. For the January to July 2012 period, Porsche posted a 14-percent year-on-year increase in global sales to 81,562 vehicles.

Porsche disclosed in July 2012 that it expects its profit to soar in 2012, as record vehicle sales help the carmaker compensate for the high costs of model launches and factory expansions. Earlier this month, Volkswagen finalised an agreement to fully acquire Porsche Automobil Holding SE, the holding company that controlled the carmaker, for EUR4.49 billion ($5.52 billion) and one common share.

While the design of the new Porsche 911 Carrera Cabriolet mirrors that of the previous model, it paves for a new design mantra, as made possible by its longer wheelbase and shorter overhang. When compared to the 911 Carrera Coupé and the 911 Carrera S, the new Porsche 911 Carrera Cabriolet is lower by 4 mm and 3 mm, respectively. This compact nature of the new Porsche 911 Carrera Cabriolet makes it desirable to drive on the road while easier to handle during maneuvers.

In terms of stance, the new Porsche 911 Carrera Cabriolet is more imposing than the previous model, since its front track is wider by 55 mm. Its front end -- which is also 61 mm wider than its predecessor -- features new Bi-Xenon headlights that lend the new Porsche 911 Carrera Cabriolet a sportier appearance. Underneath these light units are larger air intakes that further accentuate the dynamic face of the convertible.

The new Porsche 911 Carrera Cabriolet is also as sporty on the rear as on the front. This is highlighted by the wider rear spoiler located below the engine lid air intakes. The engine lid features an outer edge that forms part of the Porsche 911 Carrera Cabriolet’s continuous design edge. Since the redeveloped top system for the Porsche 911 Carrera Cabriolet still has compact dimensions, it could be stowed optimally to create a flat rear section.

Topics: porsche, sales

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