The newest Porsche baby crossover has been seen uncovered on the roads in Germany. This crossover is dubbed Macan, which is the Indonesian word for tiger. It takes inspiration from the bigger Cayenne SUV. Furthermore, it is a key driver of the ambitious sales goals of the company. The vehicle will be launched for sale next year as a 2014 model with an aim to attract younger customers, mostly in urban areas.
The Macan used to be recognized by its codename Cajun, which is the abbreviated name for Cayenne Junior. It is decidedly smaller compared with the Cayenne, which is the first SUV of Porsche. This vehicle will be founded on the same platform used in the Audi Q5 crossover and the forthcoming Q6.
The Macan is anticipated to be equipped with the automaker's first four-cylinder powerplant since the 968 was dismissed in 1995. It was photographed undergoing prototype testing near the Stuttgart headquarters of Porsche.
Porsche intends to manufacture 50,000 units of the Macan annually at a Leipzig facility in Germany beginning in 2013.
Aside from the Audi Q5, the Macan will compete primarily against the Range Rover Evoque, BMW X3 and Mercedes-Benz GLK. The automaker is targeting an increase in global sales to at least 200,000 units annually beginning 2018 from the 118,867 units it achieved in 2011.
A big part of this growth is anticipated to come from China, Europe, the United States and Russia where the automaker is targeting the emerging upper-class consumers. Although the launch of the Cayenne in 2003 disappointed some Porsche fans, it has been the company's bestselling model worldwide, comprising almost 50% of its sales achieved during the first quarter.
The Macan will be the company's sixth model line next to the 911, Cayman coupe, Boxster roadster, Panamera four-door coupe and Cayenne SUV. Moreover, it will be included in a swing of redesigned and new models in the product lineup of Porsche.
In February, the refurbished Porsche 911 convertible and coupe were launched for sale. The third-generation Boxster roadster will be introduced in June. At year end, a refurbished Cayman coupe will be launched. [source: Autonews | Photo credit: Brenda Priddy & Co.]