Porsche mulls building a battery-powered vehicle to cater to demand

Article by Christian A., on March 16, 2015

Porsche AG may pursue a battery-powered vehicle as it tries to take advantage of the growing demand for greener luxury vehicles while countering the surge of Tesla Motors Inc. “Tesla has built an exceptional car,” Porsche chief executive Matthias Mueller remarked, adding that the US EV maker has a very pragmatic approach and has set the standard.

While Porsche already plans to launch its seventh model line by the end of the decade, it has yet to decide the car’s form. Porsche has said it might expand its Panamera coupe line with a smaller version or a roomier shooting brake variant.

Porsche has also said it might build a sports car slotted between the 911 and the 918 Spyder hybrid supercar and would be designed to take on Ferrari. The carmaker saw its sales surge 17 percent to 189,849 cars in 2014 and 34 percent to 14,836 cars in February.

Porsche expects its sales to top 200,000 vehicles for the first time this year, as boosted by the Macan compact SUV it rolled out in April 2014 as demand for luxury units is seen to rise further thanks to gains in China and the United States.

 In 2014, Porsche saw its profit margin deep to 15.8 percent from 18 percent due to costs for adding the Macan to its lineup and revamping the Cayenne SUV. Despite that, its return on sales is still one of the highest among global carmakers.

Porsche will concentrate its development efforts on engines and handling instead of focusing on the latest in in-car Internet and automated driving. According to its CEO, Porsche’s customers don’t want a “smartphone on four wheels or the biggest touchscreen in the center console.”

Mueller remarked that there is no room for “window dressing.” He remarked that an electric car would help Porsche comply with stiffening environmental regulations, adding that the unit would have a range of over 500 kilometers (310 miles).

If you liked the article, share on:

Comments

Recommended

In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries