Porsche has appointed Deesch Papke as chief executive for its operations in China. Papke is replacing current Porsche China CEO Helmut Broeker, effective July 1, 2013. Broker, meanwhile, will become Porche’s head of sales in Asia, Africa, Australia and South America, replacing Papke. In his six-year stint as China CEO, Broeker was able to increase Porsche sales from 4,856 in 2007 to over 31,205 vehicles in 2012.
Porsche’s strong performance in China is thanks to strong demand for its Cayenne large sports utility vehicle. To further boost sales in China, Porsche is offering redesigned versions of Panamera and Cayman in the country this year, and will open a CHT135-million (EUR17 million) handling circuit and training center in Shanghai next year.
The appointments are part of the carmaker’s wider management reshuffle in markets including North America and Australia, with an aim to double global sales to 200,000 units in 2018 from 117,000 in 2012. The management reshuffle will also see Porsche Canada managing director Joe Lawrence taking over as chief operating officer of Porsche Cars North America.
Current Porsche North America chief operating officer Michael Bartsch will become managing director of Porsche Cars Australia, replacing Michael Winkler will take on an international sales function. Current Porsche Asia Pacific managing director Christer Ekberg will become managing director of Porsche Middle East and Africa. George Wills will become managing director of Porsche Latin America.