Porsche officially opens new vehicle dealership in Nigeria

Article by Christian A., on March 20, 2012

Porsche has officially opened a new automobile dealership in Nigeria, specifically in the Lagos' wealthiest district, Victoria Island. This is where one of the highest concentrations of millionaires in the world could be found. Dealerships are already available in the place, but they are specializing in Lamborghini and Aston Martin.

Porsche is optimistic in capitalizing on its pledge to offer sturdier automobiles that can cope with the rough roads in Nigeria. The company's presence in the nation is regarded as a vote of confidence in the West African country's fast-emerging economy.

It also intends to establish an operation in Abuja, the country's capital city, where roads are newly built. The city provides a better market for the 911 sports model. Additionally, the city is also where politicians are among the highest paid in the world.

Porsche's Middle East and Africa boss George Wills disclosed that the African continent, particular Nigeria, is of "growing importance" to the company.

Producers of high-end goods are progressively targeting sub-Saharan Africa even more while its economic growth begins to dwarf other continents and while the rich Western nations are experiencing a slowdown. Nigeria is the second biggest economy of Africa. In the last quarter of 2011, the nation’s economy increased 7.68%.

This is one of the fastest across the globe. In addition, two of the continent's top five wealthiest men are Nigerian. Wills told Reuters that they are "quite confident" that the figures "will be strong."

He further stated that it is hard to establish a fixed number on it, "but certainly enough" to provide a return on investment. Julian Hardy, who is the general manager of Porsche Nigeria, estimates that 200 Nigerians have Porsche units. The dealership had been in operations since July before it was officially launched. Its sales figure is undisclosed  but the wealthy people in Nigeria have been importing the vehicles for decades.

Topics: porsche, dealer

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries