Porsche Pavilion earns Automotive Brand Award for architecture design

Article by Anita Panait, on August 9, 2012

The German Design Council will bestow the Automotive Brand Award 2012 design prize in the “Best of Best – Architecture” category to Dr. Ing. h.c. F. Porsche AG for its the Porsche Pavilion in Wolfsburg. The imposing Porsche exhibition building has been an attraction in the Wolfsburg park and lakeland setting.

The Porsche Pavilion was built in close collaboration with the architectural practices Henn Architekten (architecture), HG Merz Architekten and jangled nerves (presentation) and WES & Partner Architekten (landscaping). The Porsche Pavilion, inaugurated on June 12, 2012, carries a curved and polished matt roof design, as inspired by the silhouette of a Porsche.

The pavilion emulates Porsche’s long tradition of lightweight design, with its monocoque construction employing the “active-surface structure” principle, wherein the stainless steel roof structure is a self-supporting shell shaping the space within and its statics being moved to the background.

Several critical criteria in the “Automotive Brand Contest 2012” include making corporate messages emotionally understandable, and consistently choreographing them across the full media and product spectrum. The competition drew more than 350 automotive industry submissions, and was judged by an international jury of experts. Porsche is set to receive the award on September 27, 2012, at the Paris Motor Show “Mondial de l’Automobile”.

Topics: porsche

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The recently concluded 2016 Los Angeles Auto Show has just showcased the new generation Mazda CX-5. And with it comes a rendered version for an MPS variant. Let us see...
by - December 6, 2016
Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries